As I mentioned in my last post, I presented a presentation on Reading Gravity a few weeks ago. Since this time I have been applying these principles to my everyday work. I have noticed publications which do not follow these principles and this has only intensified my understanding of the concept. I have realised how important this principle is and am now applying it to other aspects of my study. For example, I have an assignment to complete in which I need to design a brochure. Using the concept and skills I learnt through my study of reading gravity I am able to design a brochure which is both visually appealing and highly effective. I feel it is very important to be aware of this principle and other design principles to ensure the publication designed will reach the target audience and be as effective in conveying meaning as possible.
Over the coming weeks I will refer more to this application of reading gravity and try to find some examples of both articles which follow reading gravity and those which do not.
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This presentation explained the concept of reading gravity, how a reader’s eyes move across the page.
An interesting point was made when the presenter explained that of the function and form of a document, the greatest is function. A document must ‘work’ for the reader before we start worrying about how it looks.
Also it is important to design for a ‘worst case scenario’ whereby the document is readable regardless of the format in which it is displayed.
An informative and comprehensive presentation detailing some of the theory behind what we all automatically do as readers, making it powerful information.
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