From my last post you can see that their are a wide variety of blogs in cyberspace which all perform different functions for different purposes. Through my own blogging experience I have discovered the joy of blogging and the positive effects it can have not only on society but also on oneself. I have found that blogging fulfills my desire to express my opinion and articulate my thoughts for others to enjoy and I think this is the attraction for many bloggers.
I have also learnt about the differences between using online technology for publishing and using the more traditional print options. The online world is very unique in that it allows us to change and mould our publications depending on our needs at the time. For example, I could go back and change this post tomorrow or the next day or the next day, as often as my opinion changes. I can also include links and references to other sites and other opinions which can provide the reader with more information in an instant, while they are still interested and intrigued by what I am saying. This is not the case for print publications in which the author must commit to the written word before it goes to publication and any extra information or direction given by the author must be further pursued with much more effort on the reader's behalf. There are also physical differences to consider such as the difference between reading from a screen as opposed to a piece of paper. These are all important issues which one must consider before choosing a mode of publication. They each have their advantages and disadvantages and this is the thing about publications, choosing the right mode for your purpose is half the battle.
For me, this blog provided me with easy access (from home or university) and with a platform within the cyber world to express myself. This blog is about expression and discussion however there are a number of reasons why people blog. Some people are committed to providing a professional arena in which to present themselves to the world. Others want the ability to perform as professionals and blogs give them this opportunity; to be a professional ameture. Some people also want to start a place where communities can come together in support and discussion. And some people use their blogs as a launching platform in which to encourage the reading of their other pieces of work. Being an enthusiastic writer, this could be the next step for me!
Whatever the purpose or intent of a blog, one thing remains the same; it is accessible adaptable. I think blogging is here to stay and I think the future will see a refinement of the way in which we all use blogs. I think there will be less of the Diary style blogs as social networking sites are becoming more prominent. I also think there will be an increase in serious discussion in blogs for all facets of life as people start to see the potential of weblogs. I am all for the development and useage of blogs! Bring on the future!
A way to keep informed about current media issues, including weblogs is to visit some of these sites on a continual basis:
ABC Media Report (used frequently in this blog): http://www.abc.net.au/rn/mediareport/default.htm
The Australian (in particular the Media section): http://www.theaustralian.news.com.au/
Crikey, a site in which people are starting to earn a living from blogging, perhaps as part of a News blog: http://www.crikey.com.au/
Pool, an ABC initiative which sees the implementation of creative commons licensing so that people can legally share their creative content: http://www.pool.org.au/
Produsage, an informative site about the concept of user-led content creation: http://produsage.org/
Sunday, October 26, 2008
Wednesday, October 22, 2008
Week Twelve: ABC Media Report
Article from: ABC Media Report
Title: A Taxonomy of Blogs
Presenter: Anthony Funnell
Date: September 25, 2008
Link: http://www.abc.net.au/rn/mediareport/stories/2008/2372882.htm
In this segment Anthony Funnell speaks to Maragret Simons about the different types of blogs that currently exist in cyberspace (like this one!). She classifies these types of blogs in nine categories.
Types of blogs:
Title: A Taxonomy of Blogs
Presenter: Anthony Funnell
Date: September 25, 2008
Link: http://www.abc.net.au/rn/mediareport/stories/2008/2372882.htm
In this segment Anthony Funnell speaks to Maragret Simons about the different types of blogs that currently exist in cyberspace (like this one!). She classifies these types of blogs in nine categories.
Types of blogs:
- Pampleteering blog: in which the author or authors present a strong point of view on a issue or a collection of issues. (eg. this blog by Andrew Norton, a public intellectual http://andrewnorton.info/)
- Digest blog: a collection of articles or links on a topic, or a summary of an issue in which the author or authors do not neccessarily add anything.
- Advocacy blog: similar to a pampleteering blog but the author has a vested interest in the subject matter and tries to push a particular point of view.
- Popular Mechanics blog: often written by enthusiasts, authors of this type of blog explain how to do something. (eg. this blog about how to tie a tie http://www.kinowear.com/blog/how-to-tie-a-tie-the-pursuit-of-the-perfect-knot/)
- Exhibition blog: when the author displays some of their (or others) creative pieces such as art, poetry, writing etc. and then discusses it. (eg. the blogs at http://www.pool.org.au/, mentioned in my previous blogs)
- Gatewatcher blog: the authors of these blogs keep an eye on the media and critique the way they are doing things. (eg. this comprehensive collection of blogs for this purpose http://gatewatching.org/)
- The Diary: in which the blog functions like a diary and people put up photos and information about themselves.
- The Advertisement: when a blog's sole purpose, whether obvious or not, is to promote and advertise a product. (check out this one for coke zero http://www.thezeromovement.com/default,10,home.sm)
- News blog: in which the author tries to break the news of the day, week etc. before other 'professional' news corporations.
I found this segment very interesting and the range of blog types very well defined. It lead me to start thinking about what kind of blog I am currently posting out in cyberspace and I think that the thing about blogs is that don't always fit entirely in one category. I think this blog is a combination of a pampleteering blog, because I am sharing my point of view on a wide range of topics, and a digest blog, because I am presenting a summary of articles which inform the reader on certain issues in publication and design.
I think that these classifications show a wide range of possibilities for people to blog according to their needs and purpose. I have found that blogs are not one dimensional, they are not all the same and they are not all written by ametures who want to whinge and complain. They serve very important and useful functions in society and provide people with a voice to express themselves, whether it be about themselves, their opinions, their creativity, their products or their personal lives. Blogs have a world of possibilities!
Other Links:
Margaret Simons explains, in more detail, types of blogs and includes examples: http://www.creative.org.au/webboard/results.chtml?filename_num=229836
Sunday, October 19, 2008
Week Eleven: The Australian
Article From: The Australian
Title: InStyle in makeover mode as mag redefines celebrity
Author: Sally Jackson
Date: October 20, 2008
Link: http://www.theaustralian.news.com.au/business/story/0,28124,24519648-7582,00.html
Keeping on the topic of design changes to publications, this article discusses the changes to be made to InStyle magazine in a bid to lift sales and revamp its look. The article suggests that another reason for the changes is based on the idea of what a celebrity is. New editor of the magazine, Kerrie McCallum, suggests that celebrities are no longer just the A-listers of Hollywood but now also include others that excell in their craft, from chefs to jewellery makers.
This shift in thinking may have spawned the changes taking place at the magazine but it is the design issues I am most interested in. From time to time it is important to refresh a publication to appeal to a new audience to achieve a new purpose. It is clear from this article that the producers and editors of InStyle magazine clearly have this objective in mind; that is, appealing to a new audience. In order to achieve this the magazine needed to undergo some research into what the target audience of the magazine desired from the publication and then revamp it to suit their needs.
The magazine is now including different sections and more of what the readers want. The magazine is trying to put a face to it's people behind the scenes by including pictures of each section's editor, in an attempt to make the magazine more relatable. The readers have also been informed of these changes as the have been publicized in this article and possibly many more.
In this day and age it is important to stay new and fresh as the technology and possibilities are constantly changing. Staying ahead of the times becomes increasingly important and so does being in touch with your audience in order to deliver. Without doing so, we could be asking InStyle who?
Other links:
InStyle website: http://www.instyle.com/instyle/
Title: InStyle in makeover mode as mag redefines celebrity
Author: Sally Jackson
Date: October 20, 2008
Link: http://www.theaustralian.news.com.au/business/story/0,28124,24519648-7582,00.html
Keeping on the topic of design changes to publications, this article discusses the changes to be made to InStyle magazine in a bid to lift sales and revamp its look. The article suggests that another reason for the changes is based on the idea of what a celebrity is. New editor of the magazine, Kerrie McCallum, suggests that celebrities are no longer just the A-listers of Hollywood but now also include others that excell in their craft, from chefs to jewellery makers.
This shift in thinking may have spawned the changes taking place at the magazine but it is the design issues I am most interested in. From time to time it is important to refresh a publication to appeal to a new audience to achieve a new purpose. It is clear from this article that the producers and editors of InStyle magazine clearly have this objective in mind; that is, appealing to a new audience. In order to achieve this the magazine needed to undergo some research into what the target audience of the magazine desired from the publication and then revamp it to suit their needs.
The magazine is now including different sections and more of what the readers want. The magazine is trying to put a face to it's people behind the scenes by including pictures of each section's editor, in an attempt to make the magazine more relatable. The readers have also been informed of these changes as the have been publicized in this article and possibly many more.
In this day and age it is important to stay new and fresh as the technology and possibilities are constantly changing. Staying ahead of the times becomes increasingly important and so does being in touch with your audience in order to deliver. Without doing so, we could be asking InStyle who?
Other links:
InStyle website: http://www.instyle.com/instyle/
Change to The Media Liftout in The Australian
Highlighting an important issue which links both design and audience issues, I'd like to mention the changes to the Media liftout in the Australian. The liftout used to be published weekly, appearing in the The Australian each Thursday, and the section also had its own link on the Australian website. Suddenly, without warning, the newspaper has changed certain fundamental aspects of its design, causing confusion amoungst it's readers. The Media liftout now appears in Monday's Australian and currently does not have its own link on the website.
I mention these changes because I believe it is important to maintain consistency and sequence in any publication to avoid confusion and discourage the audience from continuing to read the publication. Consistency and sequence are two of the most important issues in design and should not be overlooked. If people do not recognise or cannot find what they are looking for they will go elsewhere, which was what I was tempted to do last week when looking for my media news on the Australian website. So this is a warning to any potential designers, keep the design aspects the same each time or, if you have to change it, let us know!
By the way, the media section is now located under the IT section on the Australian website: http://www.theaustralian.news.com.au/
I mention these changes because I believe it is important to maintain consistency and sequence in any publication to avoid confusion and discourage the audience from continuing to read the publication. Consistency and sequence are two of the most important issues in design and should not be overlooked. If people do not recognise or cannot find what they are looking for they will go elsewhere, which was what I was tempted to do last week when looking for my media news on the Australian website. So this is a warning to any potential designers, keep the design aspects the same each time or, if you have to change it, let us know!
By the way, the media section is now located under the IT section on the Australian website: http://www.theaustralian.news.com.au/
Monday, October 13, 2008
Week Ten: ABC Media Report
Article from: ABC Media Report
Title: Mankind is no Island
Presenter: Anthony Funnell
Date: October 9, 2008
Link: http://www.abc.net.au/rn/mediareport/stories/2008/2384099.htm
In this segment, Anthony Funnell speaks to the director of the winner of the New York Tropfest short film festival. The director and his producer shot the whole three and a half minute film on their mobile phones and edited it on a budget of $57 on their computer.
I found this concept quite interesting when reading the transcript for this article. I think it is incredibly inspiring and creative to see directors and producers embrace such a low-scale medium and make something artistic and creative. It just goes to show the direction we are heading in where we are truly embracing the 'anyone can do it' attitude. I think that gives scope for people to try new things and find new talents in ways which were in the past seen as just for the professionals.
I don't agree with critics when they say that this kind of participatory creativity will make professionals obsolete. Instead I think it provides people with another direction to go and another space in which to enjoy and express their creativity. I think the world would not accept an amature-only film industry - or any other for that matter. I think there needs to be professionals and amatures and they can co-exist. It offers the population more choice, and inspires them to do something they thought they couldn't do.
After watching this film (link below) I felt so inspired to go out and make my own on my mobile phone just for the fun of it and I think that's a positive thing, that I am motivated by this to do more with my time than sit in front of the TV and kill brain cells. I'm all for alternative art and new technologies, the more choice the better! Without it, I wouldn't be sharing my thoughts with the rest of the world through this blog and would therefore have no mode of expression.
Watch the award winning film at: http://au.youtube.com/watch?v=ZrDxe9gK8Gk or go to www.youtube.com and search 'Mankind is no island'.
Title: Mankind is no Island
Presenter: Anthony Funnell
Date: October 9, 2008
Link: http://www.abc.net.au/rn/mediareport/stories/2008/2384099.htm
In this segment, Anthony Funnell speaks to the director of the winner of the New York Tropfest short film festival. The director and his producer shot the whole three and a half minute film on their mobile phones and edited it on a budget of $57 on their computer.
I found this concept quite interesting when reading the transcript for this article. I think it is incredibly inspiring and creative to see directors and producers embrace such a low-scale medium and make something artistic and creative. It just goes to show the direction we are heading in where we are truly embracing the 'anyone can do it' attitude. I think that gives scope for people to try new things and find new talents in ways which were in the past seen as just for the professionals.
I don't agree with critics when they say that this kind of participatory creativity will make professionals obsolete. Instead I think it provides people with another direction to go and another space in which to enjoy and express their creativity. I think the world would not accept an amature-only film industry - or any other for that matter. I think there needs to be professionals and amatures and they can co-exist. It offers the population more choice, and inspires them to do something they thought they couldn't do.
After watching this film (link below) I felt so inspired to go out and make my own on my mobile phone just for the fun of it and I think that's a positive thing, that I am motivated by this to do more with my time than sit in front of the TV and kill brain cells. I'm all for alternative art and new technologies, the more choice the better! Without it, I wouldn't be sharing my thoughts with the rest of the world through this blog and would therefore have no mode of expression.
Watch the award winning film at: http://au.youtube.com/watch?v=ZrDxe9gK8Gk or go to www.youtube.com and search 'Mankind is no island'.
Sunday, October 12, 2008
Week Nine: The Australian
Article from: The Australian
Title: Exclusively online new readers are less informed
Date: October 6, 2008
Author: Annette Nazaroff
Link: http://www.theaustralian.news.com.au/story/0,25197,24449672-13243,00.html
This article explains research conducted at the media agency, Total Advertising and Communications, into the news consumption habits of 200 Australians. The research found that overall Australians are consuming more news due to the internet, but over less topics. This is because one can specialise their search for news using the internet as opposed to newspapers or radio. However the research also found that those who read newspapers usually ended up reading an article that they hadn't planned to, meaning they become more knowledgable over a wider range of topics than internet news readers.
I can see how this research highlights an important point about news consumption, however I also think that we could increase the range of topics explored by users on internet news websites by changing the design of them. Consumers want to find things easily and quickly and this is why they are opting for reading the 'top stories', because every news website has them and promotes them on every page. Maybe some of the websites could include lesser known stories under headings such as 'points of interest' or 'story of the day'. People aren't going to go searching for something they know nothing about or don't even know exists, that is why news websites need to show users what kinds of stories are avaliable. I think they would be more effective if websites were set up so that the unknown stories flocked the pages and the user had to go in search of the well-known stories. But then again, I'm sure big business wouldn't make as much money that way so what would be the point?
The article also suggests that if you "put a group of solus internet consumers in a room together, they would be less likely to know about the same news items" as a result of being able to specifically search news based on their own interests. I don't think that this is necessarily a bad thing and could even be a way to introduce people to more news items. Think about it, if a class of say 25 high school students all searched news items of specific interest to themselves on the internet and then shared their finding with the rest of the class, everyone in that class would know 25 times the news they had on their own. If they had all simply read The Advertiser or The Australian, this would not happen, they would all know the same news. Internet news provides us with a special opportunity to find things of interest to us and as long as we share our findings with others and do not live in an isolated world, that can only be a good thing!
Title: Exclusively online new readers are less informed
Date: October 6, 2008
Author: Annette Nazaroff
Link: http://www.theaustralian.news.com.au/story/0,25197,24449672-13243,00.html
This article explains research conducted at the media agency, Total Advertising and Communications, into the news consumption habits of 200 Australians. The research found that overall Australians are consuming more news due to the internet, but over less topics. This is because one can specialise their search for news using the internet as opposed to newspapers or radio. However the research also found that those who read newspapers usually ended up reading an article that they hadn't planned to, meaning they become more knowledgable over a wider range of topics than internet news readers.
I can see how this research highlights an important point about news consumption, however I also think that we could increase the range of topics explored by users on internet news websites by changing the design of them. Consumers want to find things easily and quickly and this is why they are opting for reading the 'top stories', because every news website has them and promotes them on every page. Maybe some of the websites could include lesser known stories under headings such as 'points of interest' or 'story of the day'. People aren't going to go searching for something they know nothing about or don't even know exists, that is why news websites need to show users what kinds of stories are avaliable. I think they would be more effective if websites were set up so that the unknown stories flocked the pages and the user had to go in search of the well-known stories. But then again, I'm sure big business wouldn't make as much money that way so what would be the point?
The article also suggests that if you "put a group of solus internet consumers in a room together, they would be less likely to know about the same news items" as a result of being able to specifically search news based on their own interests. I don't think that this is necessarily a bad thing and could even be a way to introduce people to more news items. Think about it, if a class of say 25 high school students all searched news items of specific interest to themselves on the internet and then shared their finding with the rest of the class, everyone in that class would know 25 times the news they had on their own. If they had all simply read The Advertiser or The Australian, this would not happen, they would all know the same news. Internet news provides us with a special opportunity to find things of interest to us and as long as we share our findings with others and do not live in an isolated world, that can only be a good thing!
Monday, September 15, 2008
Week Eight: The Australian
Article from: The Australian
Title: Without Fear or Favour
Author: Miriam Cosic
Date: August 23, 3008
Link: http://www.theaustralian.news.com.au/story/0,,24225531-28737,00.html
This article dicusses a decline in quality journalism and uses the examples of Google News and Yahoo News to illustrate this point. These two sites do not hire reporters, editors or journalists to investigate news and present it to the public. Instead, these websites use specially designed software to scan for the most popular news stories and uploads them to their websites. These popular news stories are not checked for their credability and are often written or influenced by PR people or government agencies to benefit or promote particular members of society.
I find this idea quite disturbing as, throughout my studies, I have learnt that the media is supposed to be a watchdog for what is happening in society, not an advertising or propoganda medium. I feel that there is a place for people to share their views an opinions but the news is not this place, especially not when there is no distinction between what is supposed to be 'news' and what is 'opinion'.
Title: Without Fear or Favour
Author: Miriam Cosic
Date: August 23, 3008
Link: http://www.theaustralian.news.com.au/story/0,,24225531-28737,00.html
This article dicusses a decline in quality journalism and uses the examples of Google News and Yahoo News to illustrate this point. These two sites do not hire reporters, editors or journalists to investigate news and present it to the public. Instead, these websites use specially designed software to scan for the most popular news stories and uploads them to their websites. These popular news stories are not checked for their credability and are often written or influenced by PR people or government agencies to benefit or promote particular members of society.
I find this idea quite disturbing as, throughout my studies, I have learnt that the media is supposed to be a watchdog for what is happening in society, not an advertising or propoganda medium. I feel that there is a place for people to share their views an opinions but the news is not this place, especially not when there is no distinction between what is supposed to be 'news' and what is 'opinion'.
Week Seven: ABC Media Report
Article from: ABC Media Report
Title: 'On the record' with Deborah Welch
Presenter: Antony Funnell
Date: September 11, 2008
Link: http://www.abc.net.au/rn/mediareport/stories/2008/2358056.htm#transcript
In this week's segment Antony Funnell speaks to the station manager at Radio Adelaide (and President of the Community Broadcasting Association of Australia), Deborah Welch, about reasons why she feels community broadcasting deserves more funding. She mentions that community broadcasting is very diverse and offers something for everyone. She also mentions the involvement of new media, such as websites, involved in community broadcasting and also discusses user-generated content vs community broadcasting.
Deborah feels that community broadcasting can create a relationship between what is happening within a community to the people within that community. She feels that user-generated content by individuals does not have that same impact and I happen to agree. I am originally from a small country town in South Australia and the local paper and radio stations were, and still are, a vital source of information within that community, as well as providing the members of that community with a sense of belonging and camarderie. I also understand Deborah's desire to recieve more funding to expand community broadcasting's possibilities into realms such as the internet. Although I no longer live in rural South Australia and have very little access to the physical pages of that local newspaper, I am very glad to be able to access it online and hold onto my connections with that community.
I find it interesting to note also that new media is becoming an important part of every media organisation and is in high demand from the public. Deborah mentions that people often ring the radio station in search of the written transcript and wonder if it is possible to find these things online. She then explains the fact that changing the genre or type of media from its original form, such as changing a radio program into a transcript, requires effort and funding and is not as easy as simply waving a wand and having it appear.
This idea brings me to an assignment I am currently undertaking. I am required to change an audio excerpt (see link below) about wave energy into three other genres. This requires special considerations of audience, context and purpose which I think relates to Deborah Welch's point. Each genre has a set of similarities and rules and perfecting a publication so that it can be easily understood by an audience requires time and effort. I hope to be able to achieve this over the next few weeks and maybe one day I'll be able to help out Deborah Welch and the rest of the community broadcasting associations.
Wave Energy audio except: http://www.abc.net.au/rural/telegraph/content/2006/s2335194.htm
Title: 'On the record' with Deborah Welch
Presenter: Antony Funnell
Date: September 11, 2008
Link: http://www.abc.net.au/rn/mediareport/stories/2008/2358056.htm#transcript
In this week's segment Antony Funnell speaks to the station manager at Radio Adelaide (and President of the Community Broadcasting Association of Australia), Deborah Welch, about reasons why she feels community broadcasting deserves more funding. She mentions that community broadcasting is very diverse and offers something for everyone. She also mentions the involvement of new media, such as websites, involved in community broadcasting and also discusses user-generated content vs community broadcasting.
Deborah feels that community broadcasting can create a relationship between what is happening within a community to the people within that community. She feels that user-generated content by individuals does not have that same impact and I happen to agree. I am originally from a small country town in South Australia and the local paper and radio stations were, and still are, a vital source of information within that community, as well as providing the members of that community with a sense of belonging and camarderie. I also understand Deborah's desire to recieve more funding to expand community broadcasting's possibilities into realms such as the internet. Although I no longer live in rural South Australia and have very little access to the physical pages of that local newspaper, I am very glad to be able to access it online and hold onto my connections with that community.
I find it interesting to note also that new media is becoming an important part of every media organisation and is in high demand from the public. Deborah mentions that people often ring the radio station in search of the written transcript and wonder if it is possible to find these things online. She then explains the fact that changing the genre or type of media from its original form, such as changing a radio program into a transcript, requires effort and funding and is not as easy as simply waving a wand and having it appear.
This idea brings me to an assignment I am currently undertaking. I am required to change an audio excerpt (see link below) about wave energy into three other genres. This requires special considerations of audience, context and purpose which I think relates to Deborah Welch's point. Each genre has a set of similarities and rules and perfecting a publication so that it can be easily understood by an audience requires time and effort. I hope to be able to achieve this over the next few weeks and maybe one day I'll be able to help out Deborah Welch and the rest of the community broadcasting associations.
Wave Energy audio except: http://www.abc.net.au/rural/telegraph/content/2006/s2335194.htm
Monday, September 1, 2008
Week Six: ABC Media Report
Article From: ABC Media Report
Title: Scorched
Presenter: Anthony Funnell
Date: August 28, 2008
Link: http://www.abc.net.au/rn/mediareport/stories/2008/2349346.htm
In this radio segment, Anthony Funnell speaks to Marcus Gillezeau, the screen producer of a new telemovie that aired on Channel Nine on Sunday night. However its not your average telemovie. It's a TV/online hybrid.
The telemovie is linked to a series of websites which have been running mini webisodes which both link into the telemovie and function as a story on their own. This whole experiment raises the issue which we are faced with more and more these days, the idea of producing texts and publications suitable for more than one medium. This offers the audience a range of viewing options and expands the market. It also puts pressure on companies to make publications in a number of formats to reach market demand.
As Marcus Gillezeau points out in this interview, there is also the opportunity for advertising companies to really reach large audiences through these different mediums. Instead of investing all their advertising 'eggs' in one basket, advertisers can produce advertising that will be seen and consumed by specific target audiences on the internet (that is those who go to a particular website for a particular reason) and the wider audience through televsion. There is also the possibility to audiences through print and radio, all through the same text which is slightly modified for each medium. It seems the possibilities are endless.
I think this new TV/online hybrid idea is just the tip of the iceberg when it comes to how we can link different mediums together through different publications. I think we've been presented with an opportunity to involve all types of media into a web of interactive and informative texts. As Anthony Funnell says, it might be complicated but that's the fun of it. It's a new, fresh way of presenting a text to the audience and I personally can't wait to see what's next!
Title: Scorched
Presenter: Anthony Funnell
Date: August 28, 2008
Link: http://www.abc.net.au/rn/mediareport/stories/2008/2349346.htm
In this radio segment, Anthony Funnell speaks to Marcus Gillezeau, the screen producer of a new telemovie that aired on Channel Nine on Sunday night. However its not your average telemovie. It's a TV/online hybrid.
The telemovie is linked to a series of websites which have been running mini webisodes which both link into the telemovie and function as a story on their own. This whole experiment raises the issue which we are faced with more and more these days, the idea of producing texts and publications suitable for more than one medium. This offers the audience a range of viewing options and expands the market. It also puts pressure on companies to make publications in a number of formats to reach market demand.
As Marcus Gillezeau points out in this interview, there is also the opportunity for advertising companies to really reach large audiences through these different mediums. Instead of investing all their advertising 'eggs' in one basket, advertisers can produce advertising that will be seen and consumed by specific target audiences on the internet (that is those who go to a particular website for a particular reason) and the wider audience through televsion. There is also the possibility to audiences through print and radio, all through the same text which is slightly modified for each medium. It seems the possibilities are endless.
I think this new TV/online hybrid idea is just the tip of the iceberg when it comes to how we can link different mediums together through different publications. I think we've been presented with an opportunity to involve all types of media into a web of interactive and informative texts. As Anthony Funnell says, it might be complicated but that's the fun of it. It's a new, fresh way of presenting a text to the audience and I personally can't wait to see what's next!
Applying the Principles of Reading Gravity
As I mentioned in my last post, I presented a presentation on Reading Gravity a few weeks ago. Since this time I have been applying these principles to my everyday work. I have noticed publications which do not follow these principles and this has only intensified my understanding of the concept. I have realised how important this principle is and am now applying it to other aspects of my study. For example, I have an assignment to complete in which I need to design a brochure. Using the concept and skills I learnt through my study of reading gravity I am able to design a brochure which is both visually appealing and highly effective. I feel it is very important to be aware of this principle and other design principles to ensure the publication designed will reach the target audience and be as effective in conveying meaning as possible.
Over the coming weeks I will refer more to this application of reading gravity and try to find some examples of both articles which follow reading gravity and those which do not.
Over the coming weeks I will refer more to this application of reading gravity and try to find some examples of both articles which follow reading gravity and those which do not.
Reading Review Presentations
Over the last few weeks, my collegues and I have been presenting a series of reading review presentations to our class. We were each allocated a reading which dicusses a deisgn or publication issue. We then summarised it and presented a five minute presentation. The formal reference for my reading is:
Wheildon, C 1990, 'Communicating or just making pretty shapes', 3rd end, Newspaper Bureau of Australia Ltd, North Sydney, excerpts pp. 11-15
This reading discusses a concept called redaing gravity in relation to the Gutenberg diagram. Here are my notes on this presentation.
The main concepts covered in this summary include Edmund Arnold’s Gutenberg Diagram which involves the concept of reading gravity and the importance of good design to communicate effectively. I will also discuss these questions:
· Do all languages follow the same reading gravity?
· Do we read images and visuals differently to written words?
· How do we read pictures and words on a computer screen, such as internet WebPages?
So, what is Edmund Arnold’s Gutenberg Diagram? It describes the natural reading pattern that we follow when reading text. Firstly our eyes enter the page at the upper left corner, known as the Primary Optical Area. Then, after finishing the first line of text, our eyes naturally fall to the beginning of the next line, the point directly under the beginning of the first line. This is called the axis of orientation. The eye then continues to scan the page, moving left to right until it reaches the bottom left hand corner. In some texts, such as magazine articles, there is a signal in the form of a logo, symbol or bolded piece of writing which lets the reader know they have completed the text. This is known as the terminal anchor. The reading also suggests that in some texts the author will use illustrations or images to direct the reader’s attention to the corners of the page.
This reading process, which the Gutenberg diagram explains, is called reading gravity and is a very important element to understand when designing texts.
So now that you understand what reading gravity is based on the Gutenberg diagram it is time to find out why it is an important principle when designing texts. This reading covers a series of tests undertaken to find out whether reading gravity is important. Wheildon presented groups of people with 2 texts; one which followed the principles of reading gravity outlined in the Gutenberg diagram and one which did not. He found that the readers of Figure 6 had much higher comprehension rates than those of Figure 7. When reading Figure 6, our eyes enter the page at the Primary Optical Area, the top left corner. We then read the first line and our eyes drop to the second line to the Axis of Orientation. Our eyes scan each line of each column from left to right, each time returning to the same axis of orientation, and finally we reach the terminal anchor which tells us the text is finished. In Figure 7 however, our eyes enter the page at the Primary Optical Area before we realise this is not the beginning of the text. We then have to search for the beginning, the heading, and after having read it, our eyes fall naturally to the point directly below to where we would expect the axis of orientation to be. However this point is not the beginning of the main body of text so once again we have to search for the start of the article. The author has tried to make this search easier by using a drop cap, a larger letter at the beginning of the paragraph which catches our attention. Having found this we can begin to read the article.
As you can probably tell just from my explanation, reading Figure 7 seems much more complicated and confusing than the relatively easy reading layout of Figure 6. And this is just what Wheildon found in his tests. Readers of Figure 7 not only had much lower comprehension levels and some also found the task exhausting and confusing. As Wheildon says...
“[when] reading rhythm has been destroyed, as the research programme shows, considerable damage may have been done to the reader’s comprehension of the article...”
Wheildon, 1990, p. 11
Wheildon also conducted another test with very similar results, reaching the conclusion that layouts which follow the natural reading rhythm of reading gravity are best. At the end of the reading, he also highlights other examples of ineffective layouts which you can have a look at on pages 14 and 15 of the reading.
Reading gravity is obviously an important aspect to keep in mind when considering the layout of a text in English, but is it the same in every language? I propose that languages such as Arabic or Hebrew, where words are written and read from right to left would not follow the exact same reading gravity. I did search for information to support this but it seems that very little research, at least research that was available to me, has not been conducted on the subject.
The next question I wanted to raise was, do we read images and visuals differently to written words? According to the author of reading 3, Walsh, and to Kress and van Leeuwen, we do not follow the same principle of reading gravity. The image is there at once and fills the page, so our eyes are attracted not so much to certain points on the page but more to what is known as the ‘visual grammar’ of the image, aspects such as colour, framing, line, angle and perspective.
Due to the internet and computers becoming a huge part of our daily lives in the last few years, I thought I’d also comment on how we read words and images on a computer screen. There is a slightly different reading path than texts on paper and it is known, as our tutor has told us, as the F Pattern. Firstly our eyes start at the top left corner and read down the left bar. We then read from left to right similarly to when we read texts on paper. As you can see from the example I have here which is the course homepage for this subject.
Wheildon, C 1990, 'Communicating or just making pretty shapes', 3rd end, Newspaper Bureau of Australia Ltd, North Sydney, excerpts pp. 11-15
This reading discusses a concept called redaing gravity in relation to the Gutenberg diagram. Here are my notes on this presentation.
The main concepts covered in this summary include Edmund Arnold’s Gutenberg Diagram which involves the concept of reading gravity and the importance of good design to communicate effectively. I will also discuss these questions:
· Do all languages follow the same reading gravity?
· Do we read images and visuals differently to written words?
· How do we read pictures and words on a computer screen, such as internet WebPages?
So, what is Edmund Arnold’s Gutenberg Diagram? It describes the natural reading pattern that we follow when reading text. Firstly our eyes enter the page at the upper left corner, known as the Primary Optical Area. Then, after finishing the first line of text, our eyes naturally fall to the beginning of the next line, the point directly under the beginning of the first line. This is called the axis of orientation. The eye then continues to scan the page, moving left to right until it reaches the bottom left hand corner. In some texts, such as magazine articles, there is a signal in the form of a logo, symbol or bolded piece of writing which lets the reader know they have completed the text. This is known as the terminal anchor. The reading also suggests that in some texts the author will use illustrations or images to direct the reader’s attention to the corners of the page.
This reading process, which the Gutenberg diagram explains, is called reading gravity and is a very important element to understand when designing texts.
So now that you understand what reading gravity is based on the Gutenberg diagram it is time to find out why it is an important principle when designing texts. This reading covers a series of tests undertaken to find out whether reading gravity is important. Wheildon presented groups of people with 2 texts; one which followed the principles of reading gravity outlined in the Gutenberg diagram and one which did not. He found that the readers of Figure 6 had much higher comprehension rates than those of Figure 7. When reading Figure 6, our eyes enter the page at the Primary Optical Area, the top left corner. We then read the first line and our eyes drop to the second line to the Axis of Orientation. Our eyes scan each line of each column from left to right, each time returning to the same axis of orientation, and finally we reach the terminal anchor which tells us the text is finished. In Figure 7 however, our eyes enter the page at the Primary Optical Area before we realise this is not the beginning of the text. We then have to search for the beginning, the heading, and after having read it, our eyes fall naturally to the point directly below to where we would expect the axis of orientation to be. However this point is not the beginning of the main body of text so once again we have to search for the start of the article. The author has tried to make this search easier by using a drop cap, a larger letter at the beginning of the paragraph which catches our attention. Having found this we can begin to read the article.
As you can probably tell just from my explanation, reading Figure 7 seems much more complicated and confusing than the relatively easy reading layout of Figure 6. And this is just what Wheildon found in his tests. Readers of Figure 7 not only had much lower comprehension levels and some also found the task exhausting and confusing. As Wheildon says...
“[when] reading rhythm has been destroyed, as the research programme shows, considerable damage may have been done to the reader’s comprehension of the article...”
Wheildon, 1990, p. 11
“...many of the readers who made the journey against reading gravity found the task exhausting in some way, and some read only two or three paragraphs before losing interest.”
Wheildon, 1990, p.14
Wheildon, 1990, p.14
Wheildon also conducted another test with very similar results, reaching the conclusion that layouts which follow the natural reading rhythm of reading gravity are best. At the end of the reading, he also highlights other examples of ineffective layouts which you can have a look at on pages 14 and 15 of the reading.
Reading gravity is obviously an important aspect to keep in mind when considering the layout of a text in English, but is it the same in every language? I propose that languages such as Arabic or Hebrew, where words are written and read from right to left would not follow the exact same reading gravity. I did search for information to support this but it seems that very little research, at least research that was available to me, has not been conducted on the subject.
The next question I wanted to raise was, do we read images and visuals differently to written words? According to the author of reading 3, Walsh, and to Kress and van Leeuwen, we do not follow the same principle of reading gravity. The image is there at once and fills the page, so our eyes are attracted not so much to certain points on the page but more to what is known as the ‘visual grammar’ of the image, aspects such as colour, framing, line, angle and perspective.
Due to the internet and computers becoming a huge part of our daily lives in the last few years, I thought I’d also comment on how we read words and images on a computer screen. There is a slightly different reading path than texts on paper and it is known, as our tutor has told us, as the F Pattern. Firstly our eyes start at the top left corner and read down the left bar. We then read from left to right similarly to when we read texts on paper. As you can see from the example I have here which is the course homepage for this subject.
So in conclusion, I think the most important design principle to take from this reading is to design a text in the most appropriate and effective way for the audience to gain the most from it. And that means being aware of concepts such as reading gravity. As Wheildon says “Good design is a balance between function and form, and the greater of these is function”. This means that a design must be visually appealing but most importantly, it must effectively convey meaning.
“The conclusion to be drawn must be that designs which conform to natural reading physiology are largely acceptable to readers; those that don’t conform run the risk of going largely unread.”
Wheildon, 1990, p. 14
Wheildon, 1990, p. 14
-------------------------------------------------------------------------------------
I think the presentation was a success and I thoroughly enjoyed researching this topic. If you's like to take a look at some of the other presentations presented, here are the URL's for their blogs.
http://madamemedia.blogspot.com/ for a look at the complex ideas surrounding medical narratives
http://themotherofallmedia.blogspot.com/ for information on deisgning for print, with particular reference to brochure design
http://pretzeljetaime.blogspot.com/ for information on designing documents for internet usage
http://randomclicks-horatio.blogspot.com/ gives you an insight into how prose and graphics interact along with the five ways in which they can be combined
Monday, August 25, 2008
Week Five: ABC Media Report
Article from: ABC Media Report
Title: A POOL of creative commons
Presenter: Anthony Funnell
Date: August 21, 2008
Link: http://www.abc.net.au/rn/mediareport/stories/2008/2342255.htm
In this segment, Anthony Funnell speaks to the Executive Producer of a new user generated interactive website started by the ABC called Pool. This website has introduced new licensing to protect the rights of people over the content they choose to post on the site. This licensing is called Creative Commons licensing and it allows the user to place their own restrictions on what can be done with their work.
I found this issue very interesting as the idea of copyright laws has been a hot topic since the internet boom. Everyone seems to be using everyone else's ideas, images and whatever else they can get their hands on. This is a result of this new technology which makes the avaliability of information so accessible; there are bound to be problems regarding this issue. At least with a website like this, the user's rights can be protected if they so wish, and at the sametime we can all experience and share each others creativity and ideas.
After reading the transcript of this conversation, the movie Be Kind Rewind came to mind. This movie deals with issues of both copyright and creativity and links in to what this segment is talking about. I highly recommend it, even if just for the entertainment value, as it discreetly discusses some of these ideas.
I think it is great that people have a place to go to share their ideas and pick the level of copyright that suits them. This encourages the expression of ideas and talents in a fair and protected way and I think that's always a good thing. I might just have tp try it out for myself...
Other Links:
POOL website: http://www.pool.org.au/
Watch the trailer for Be Kind Rewind at: http://www.bekindmovie.com/#
Title: A POOL of creative commons
Presenter: Anthony Funnell
Date: August 21, 2008
Link: http://www.abc.net.au/rn/mediareport/stories/2008/2342255.htm
In this segment, Anthony Funnell speaks to the Executive Producer of a new user generated interactive website started by the ABC called Pool. This website has introduced new licensing to protect the rights of people over the content they choose to post on the site. This licensing is called Creative Commons licensing and it allows the user to place their own restrictions on what can be done with their work.
I found this issue very interesting as the idea of copyright laws has been a hot topic since the internet boom. Everyone seems to be using everyone else's ideas, images and whatever else they can get their hands on. This is a result of this new technology which makes the avaliability of information so accessible; there are bound to be problems regarding this issue. At least with a website like this, the user's rights can be protected if they so wish, and at the sametime we can all experience and share each others creativity and ideas.
After reading the transcript of this conversation, the movie Be Kind Rewind came to mind. This movie deals with issues of both copyright and creativity and links in to what this segment is talking about. I highly recommend it, even if just for the entertainment value, as it discreetly discusses some of these ideas.
I think it is great that people have a place to go to share their ideas and pick the level of copyright that suits them. This encourages the expression of ideas and talents in a fair and protected way and I think that's always a good thing. I might just have tp try it out for myself...
Other Links:
POOL website: http://www.pool.org.au/
Watch the trailer for Be Kind Rewind at: http://www.bekindmovie.com/#
Thursday, August 21, 2008
Week Four: ABC Media Report
Article from: ABC Media Report
Title: Txtng Rls!
Presenter: Anthony Funnell
Date: August 14, 2008
Link: http://www.abc.net.au/rn/mediareport/stories/2008/2330972.htm#transcript
In this article, presenter, Anthony Funnell, talks to a linguist about the language of text messages. They discuss concerns that people, especially children, who frequently text each other using shortened versions of words and abbreviations are destroying the english language and disadvantaging themselves when it comes to their literacy. Linguist, David Crystal, has conducted a study which clearly contradicts this theory.
David Crystal suggests that only 10% of text messages are abbreviated and the other 90% is plain and simple normal english. He also says that the more we read and write, even text messages, the better our vocabulary, literacy, reading and writing skills will be.
I had not thought about text mesaging this way before reading this article and a lot of what Mr Crystal is saying makes sense. I looked back through some of the text messages in my phone and found that he was right, most of the language used by both myself and people who have messaged me is not abbreviated.
Perhaps there is more to text messaging than meets the eye. If this is a way we can engage people in reading and writing who would not normally do so, then why not use it to our, and their, advantage. I can think of many of my friends who do not read books or do not write for pleasure, but who spend hours text messaging people on their phones. If that is a medium in which they find reading and writing both fun and beneficial then why not tap into that. I can think of a similar example with new technology such as internet blogs (like this one) or interactive social networking sites, such as facebook or myspace, which encourage reading and writing. 'Check out my blog!', 'Leave me a comment on myspace!', 'Comment on my pictures on facebook!'. These are just the tip of the iceberg when it comes to using new media to encourage literacy. And I think one of the best things about these new forms of communication is that people don't even realise they are learning. It's not a chore and they don't feel as though they have anything to rebel against. If that's not a way to reach people who don't respond well to traditional lerning techniques then I don't know what is!
There is also the matter of organisations and companies using text messaging to reach a new clientele. It seems even ad's on TV are starting to use text messaging as a form of communication more frequently. Just the other day I saw an ad for an insurance company which offers quotes by text message for both car and home insurance. This is a convienient and cost effective way to communicate and another option for both individuals and big business. Gone are the days when it was only possible to write a letter, use the telephone or even visit a business or person in order to recieve the information you needed. Now, there are more possibilities than ever and I believe choice can only be a good thing.
Title: Txtng Rls!
Presenter: Anthony Funnell
Date: August 14, 2008
Link: http://www.abc.net.au/rn/mediareport/stories/2008/2330972.htm#transcript
In this article, presenter, Anthony Funnell, talks to a linguist about the language of text messages. They discuss concerns that people, especially children, who frequently text each other using shortened versions of words and abbreviations are destroying the english language and disadvantaging themselves when it comes to their literacy. Linguist, David Crystal, has conducted a study which clearly contradicts this theory.
David Crystal suggests that only 10% of text messages are abbreviated and the other 90% is plain and simple normal english. He also says that the more we read and write, even text messages, the better our vocabulary, literacy, reading and writing skills will be.
I had not thought about text mesaging this way before reading this article and a lot of what Mr Crystal is saying makes sense. I looked back through some of the text messages in my phone and found that he was right, most of the language used by both myself and people who have messaged me is not abbreviated.
Perhaps there is more to text messaging than meets the eye. If this is a way we can engage people in reading and writing who would not normally do so, then why not use it to our, and their, advantage. I can think of many of my friends who do not read books or do not write for pleasure, but who spend hours text messaging people on their phones. If that is a medium in which they find reading and writing both fun and beneficial then why not tap into that. I can think of a similar example with new technology such as internet blogs (like this one) or interactive social networking sites, such as facebook or myspace, which encourage reading and writing. 'Check out my blog!', 'Leave me a comment on myspace!', 'Comment on my pictures on facebook!'. These are just the tip of the iceberg when it comes to using new media to encourage literacy. And I think one of the best things about these new forms of communication is that people don't even realise they are learning. It's not a chore and they don't feel as though they have anything to rebel against. If that's not a way to reach people who don't respond well to traditional lerning techniques then I don't know what is!
There is also the matter of organisations and companies using text messaging to reach a new clientele. It seems even ad's on TV are starting to use text messaging as a form of communication more frequently. Just the other day I saw an ad for an insurance company which offers quotes by text message for both car and home insurance. This is a convienient and cost effective way to communicate and another option for both individuals and big business. Gone are the days when it was only possible to write a letter, use the telephone or even visit a business or person in order to recieve the information you needed. Now, there are more possibilities than ever and I believe choice can only be a good thing.
Monday, August 11, 2008
Week Four: The Australian
Article from: The Australian
Title: Club Penguin suits Disney's virtual world aims
Author: Lara Sinclair
Date: August 7, 2008
Link: http://www.theaustralian.news.com.au/story/0,,24139146-7582,00.html
This article highlights a current issue involving children and interactive media. Disney has recently purchased the virtual community, Club Penguin, and is loooking to start similar websites based on other Disney stories in which children play in a virtual online world.
Although Disney claims to have recruited staff who are employed to oversee the running of these websites and monitor security, these virtual worlds still raise some concerns for me. Although I feel it is important for children to gain computer skills and be aware of current technology, I also think that exposing children to virtual worlds at younger and younger ages for extended periods of time can not have positive results. By encouraging children to play on the internet instead of reading a book or playing a sport, we are denying them basic skills such as reading and social skills, not to mention general health and well being. I fear that if we continue to let children over-indulge in internet virtual worlds, we will produce a generation of people who cannot interact with each other without a computer.
These online worlds also encourage children to move away from traditional media such as books, magazines and newspapers which could have disatarous effects on these industries. Another article which appeared in The Australian titled 'Turning the web into a girlfriend' (see link below) discusses the teen magazine Girlfriend's problem of trying to lure readers back to their magazine. To do this they have included pages on digital media, including blogs and profile pages from MySpace, to try to reach the computer savvy market. This is an issue shared by many magazine publishers today. The popularity of the internet has has affects on all other forms of media, as it inevitably would, and is a dominant force in today's media.
In managing this issue, I propose the answer is to teach children from a young age that everything in moderation is good. Spend some time interacting with friends in a virtual world then read a book or magazine and go for a run or kick the footy. The internet is new and exciting but old or traditional hobbies can be just as much fun if you give them a go.
Other links:
The Australian 'Turning the web into a Girlfriend' - http://www.theaustralian.news.com.au/story/0,,24157469-7582,00.html
Title: Club Penguin suits Disney's virtual world aims
Author: Lara Sinclair
Date: August 7, 2008
Link: http://www.theaustralian.news.com.au/story/0,,24139146-7582,00.html
This article highlights a current issue involving children and interactive media. Disney has recently purchased the virtual community, Club Penguin, and is loooking to start similar websites based on other Disney stories in which children play in a virtual online world.
Although Disney claims to have recruited staff who are employed to oversee the running of these websites and monitor security, these virtual worlds still raise some concerns for me. Although I feel it is important for children to gain computer skills and be aware of current technology, I also think that exposing children to virtual worlds at younger and younger ages for extended periods of time can not have positive results. By encouraging children to play on the internet instead of reading a book or playing a sport, we are denying them basic skills such as reading and social skills, not to mention general health and well being. I fear that if we continue to let children over-indulge in internet virtual worlds, we will produce a generation of people who cannot interact with each other without a computer.
These online worlds also encourage children to move away from traditional media such as books, magazines and newspapers which could have disatarous effects on these industries. Another article which appeared in The Australian titled 'Turning the web into a girlfriend' (see link below) discusses the teen magazine Girlfriend's problem of trying to lure readers back to their magazine. To do this they have included pages on digital media, including blogs and profile pages from MySpace, to try to reach the computer savvy market. This is an issue shared by many magazine publishers today. The popularity of the internet has has affects on all other forms of media, as it inevitably would, and is a dominant force in today's media.
In managing this issue, I propose the answer is to teach children from a young age that everything in moderation is good. Spend some time interacting with friends in a virtual world then read a book or magazine and go for a run or kick the footy. The internet is new and exciting but old or traditional hobbies can be just as much fun if you give them a go.
Other links:
The Australian 'Turning the web into a Girlfriend' - http://www.theaustralian.news.com.au/story/0,,24157469-7582,00.html
Week Three: ABC Media Report
Article from: ABC Media Report
Title: The Gruen Division?
Presenter: Antony Funnell
Date: August 7, 2008
Link: http://www.abc.net.au/rn/mediareport/stories/2008/2323653.htm
This segment, broadcast on ABC radio national, involves a discussion between advertising industry professionals and ABC presenter, Antony Funnell, on the effects the TV show, The Gruen Transfer, has had on the industry. The guests talk about the interest the show has generated amoungst people looking to enter the advertising industry and also discuss whether the show has had positive or negative impact on the industry itself, in particular relation to whether or not the show has presented members of the advertising industry in a professional light.
Personally, I loved The Gruen Transfer. I found it an insightful look into the world of advertising and it definately entertained and informed me. I thought it was interesting to see the process the advertisers go through when promoting an issue, event or product and I feel I got more out of it than simply being entertained. It wasn't just about invading New Zealand or selling whale meat, it also touched on some important and controversial issues. I feel it helped the audience to understand why they feel the way the do after watching or reading a piece of advertising and I believe this is very important. Instead of producing a country of mindless drones who only buy products or support events or issues because advertising tells them too, through the expose of advertising techniques, this show has helped the general public become somewhat more advertising literate.
I also felt the the industry professionals who appeared on the show were quite honest and this allows the public to form their own opinions on the industry. I found they conducted themselves professionally and talked openly about the techniques they use, shattering (at least in my mind) the image of the heartless advertiser. All in all, I was very impressed with they show and, whether you loved it or hated it, it has obviously sparked discussion about the industry and that can only be a good thing. The more something is talked about, the more it has the opportunity to be analysed and understood.
Title: The Gruen Division?
Presenter: Antony Funnell
Date: August 7, 2008
Link: http://www.abc.net.au/rn/mediareport/stories/2008/2323653.htm
This segment, broadcast on ABC radio national, involves a discussion between advertising industry professionals and ABC presenter, Antony Funnell, on the effects the TV show, The Gruen Transfer, has had on the industry. The guests talk about the interest the show has generated amoungst people looking to enter the advertising industry and also discuss whether the show has had positive or negative impact on the industry itself, in particular relation to whether or not the show has presented members of the advertising industry in a professional light.
Personally, I loved The Gruen Transfer. I found it an insightful look into the world of advertising and it definately entertained and informed me. I thought it was interesting to see the process the advertisers go through when promoting an issue, event or product and I feel I got more out of it than simply being entertained. It wasn't just about invading New Zealand or selling whale meat, it also touched on some important and controversial issues. I feel it helped the audience to understand why they feel the way the do after watching or reading a piece of advertising and I believe this is very important. Instead of producing a country of mindless drones who only buy products or support events or issues because advertising tells them too, through the expose of advertising techniques, this show has helped the general public become somewhat more advertising literate.
I also felt the the industry professionals who appeared on the show were quite honest and this allows the public to form their own opinions on the industry. I found they conducted themselves professionally and talked openly about the techniques they use, shattering (at least in my mind) the image of the heartless advertiser. All in all, I was very impressed with they show and, whether you loved it or hated it, it has obviously sparked discussion about the industry and that can only be a good thing. The more something is talked about, the more it has the opportunity to be analysed and understood.
Sunday, August 10, 2008
Week Two: The Australian
Article from: The Australian
Title: Code for green ad claims on the way
Author: Simon Canning
Date: July 31, 2008
Link: http://www.theaustralian.news.com.au/story/0,,24104576-17061,00.html
This article discusses the introduction of proposed new laws to regulate the use of "green" claims on products and product advertising; that is, claims which lead the consumer to believe that the product they are purchasing will be less damaging to the environment than a competitors product. Companies use "green" claims to differentiate themselves from similar companies offering similar products in order to boost sales. At the present time there are no specific laws to regulate the use of "green" claims and many people worry that these claims can be unethical and misleading.
In these environmentally aware times, poeple want to do what they can to help the environment. There is constant talk about global warming and the effects humans are having on the planet. But what does it mean to be "green"? "Green" is a symbol for environmentally friendly and is often used as a marketing ploy by businesses to sell more product. It doesn't really mean anything and there are no rules or laws to define the standards a product must reach to get "green" status. Therefore, I believe the introduction of laws to regulate environmental claims is a step in the right direction to correctly informing customers about what they are buying. Take the example mentioned in this article; the claim made by Coopers that it is Australia's greenest beer. It also has the slogan "big beer, tiny footprint" and I argue, what does this mean? There is no context and each person's interpretation of this slogan, including the terms "tiny" and "footprint", will be different. The company offers no explanation of this claim which could so easily influence consumers.
The new laws mentioned in this article would be benficial for us all and would help the average person make informed decisions about their purchases, rather than being mislead by advertising and claims which cannot be backed up with evidence.
Title: Code for green ad claims on the way
Author: Simon Canning
Date: July 31, 2008
Link: http://www.theaustralian.news.com.au/story/0,,24104576-17061,00.html
This article discusses the introduction of proposed new laws to regulate the use of "green" claims on products and product advertising; that is, claims which lead the consumer to believe that the product they are purchasing will be less damaging to the environment than a competitors product. Companies use "green" claims to differentiate themselves from similar companies offering similar products in order to boost sales. At the present time there are no specific laws to regulate the use of "green" claims and many people worry that these claims can be unethical and misleading.
In these environmentally aware times, poeple want to do what they can to help the environment. There is constant talk about global warming and the effects humans are having on the planet. But what does it mean to be "green"? "Green" is a symbol for environmentally friendly and is often used as a marketing ploy by businesses to sell more product. It doesn't really mean anything and there are no rules or laws to define the standards a product must reach to get "green" status. Therefore, I believe the introduction of laws to regulate environmental claims is a step in the right direction to correctly informing customers about what they are buying. Take the example mentioned in this article; the claim made by Coopers that it is Australia's greenest beer. It also has the slogan "big beer, tiny footprint" and I argue, what does this mean? There is no context and each person's interpretation of this slogan, including the terms "tiny" and "footprint", will be different. The company offers no explanation of this claim which could so easily influence consumers.
The new laws mentioned in this article would be benficial for us all and would help the average person make informed decisions about their purchases, rather than being mislead by advertising and claims which cannot be backed up with evidence.
Monday, July 28, 2008
Week One: The Australian
Article From: The Australian
Title: Digital Shift is Food for Thought
Author: Mal Dale
Date: July 10, 2008
Link: http://www.theaustralian.news.com.au/story/0,25197,23995752-13243,00.html
This article dicusses online and interactive media in terms of its possibilities and uses for companies and organisations, such as advertising, customer reviews and research. The author explains that there are a wide range of opportunities for businesses to use media, and in particular digital media, to reach customers and clients on various levels. He explains that
as media practitioners, we need to be aware of these possibilities in order to provide the best services for our clients.
As I have an interest in Public Relations, I found this article rose some very important and interesting points. Digital and interactive media is not monofunctional and there is not simply one way to use it. It can be used in many ways for many purposes depending on its desired function and outcome for the client. You can use it to advertise, to inform, to research... the possibilities are endless. And I think that is the point of this article. There is a smorgasboard of opportunities when it comes to interactive media, not only for big business looking to make a profit, but also for organisations and companies who want to make a difference in the world. That's the problem with some people's thinking; they think the internet and the poeple behind interactive media are only trying to sell them something and that's not always the case. I think that digital media is a platform that can benefit all areas of society, we just need to find the right form which will enable information to reach the audience, for the right purpose in the right context. That's why I am studying Communication and Media Management, along with Public Relations, to find a way to achieve this.
Title: Digital Shift is Food for Thought
Author: Mal Dale
Date: July 10, 2008
Link: http://www.theaustralian.news.com.au/story/0,25197,23995752-13243,00.html
This article dicusses online and interactive media in terms of its possibilities and uses for companies and organisations, such as advertising, customer reviews and research. The author explains that there are a wide range of opportunities for businesses to use media, and in particular digital media, to reach customers and clients on various levels. He explains that
as media practitioners, we need to be aware of these possibilities in order to provide the best services for our clients.
As I have an interest in Public Relations, I found this article rose some very important and interesting points. Digital and interactive media is not monofunctional and there is not simply one way to use it. It can be used in many ways for many purposes depending on its desired function and outcome for the client. You can use it to advertise, to inform, to research... the possibilities are endless. And I think that is the point of this article. There is a smorgasboard of opportunities when it comes to interactive media, not only for big business looking to make a profit, but also for organisations and companies who want to make a difference in the world. That's the problem with some people's thinking; they think the internet and the poeple behind interactive media are only trying to sell them something and that's not always the case. I think that digital media is a platform that can benefit all areas of society, we just need to find the right form which will enable information to reach the audience, for the right purpose in the right context. That's why I am studying Communication and Media Management, along with Public Relations, to find a way to achieve this.
This New Age Phenomenon
Hey everyone and welcome to my weblog!
The purpose of this blog is to discuss current issues realated to publication, design and the media. I intend to analyse, critique and discuss articles, reports and issues in order to open my readers eyes and ears to these issues, and to my opinions. Being a commmunication and media management student, I am very interested in all forms of communication and media, including online and digital media. I find weblogs an interesting new way to reach audiences and express opinions as there is room and scope for members of all facets of society to express themselves. Weblogs have become part of the technology revolution and have expanded our opportunitites for interacting with each other and today I am joining this phenomenon!
Wish me luck!
The purpose of this blog is to discuss current issues realated to publication, design and the media. I intend to analyse, critique and discuss articles, reports and issues in order to open my readers eyes and ears to these issues, and to my opinions. Being a commmunication and media management student, I am very interested in all forms of communication and media, including online and digital media. I find weblogs an interesting new way to reach audiences and express opinions as there is room and scope for members of all facets of society to express themselves. Weblogs have become part of the technology revolution and have expanded our opportunitites for interacting with each other and today I am joining this phenomenon!
Wish me luck!
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